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Is Wella Cruelty-Free in 2021?

Is Wella Cruelty-Free in 2021?

Current cruelty-free status

Current Cruelty-Free Status


Is Wella Cruelty-Free?

Are Wella products cruelty-free? No, Wella is NOT cruelty-free, they test their products and/or ingredients on animals. Wella products are sold in countries where animal testing is required by law.

Is Wella sold in China?

Does Wella sell in China? Yes, Wella is sold in mainland China. Even though the Chinese laws surrounding routine post-market testing have changed, brands are still subject to non-routine animal testing if a consumer makes a complaint about a product. Pre-market testing laws still apply.

Is Wella Sold In China?

Does Wella test on animals?

According to PETA, Wella conducts animal testing. Wella is sold in mainland China which means their products are tested on animals where required by law.

Does Wella Test On Animals?

Wella Animal Testing Policy

As of this year, Wella does not have an animal testing policy on its website.

Is Wella owned by a parent company?

Wella is owned by Coty, a parent company that tests on animals.

Coty Animal Testing Policy

Cruelty-Free Brands with Parent Companies

Major corporations can own and operate dozens of different brands. This means that a parent company may own a wide variety of cruelty-free brands alongside other brands that test their products on animals. This can be a conflicting position for people who are genuinely interested in purchasing ethically sourced products. 

On a positive note, the creation of cruelty-free brands and products means that the parent company recognizes the need to offer these items. By purchasing them, you are sending the company a message that they should continue this behavior. On the other hand, rewarding a company that has a dark side can also have negative consequences. 

Consumers should focus on finding an entirely ethical brand first. If one isn’t available, they can then purchase from brands owned by a parent company. 

Wella Products – What they sell

Wella sells hair care and hair color products like the Wella Dandruff Shampoo, Wella Vibrant Reds, Wella Colour Fresh, Wella Aqua Pure Shampoo, Wella Volume Shampoo, and the Wella Demi Permanent Hair Color.

Is Wella vegan?

Are Wella products vegan? No, Wella is not 100% vegan meaning some of their products contain ingredients derived from animals or their by-products.

Is Wella Vegan?
Is Wella Vegan?

Are Cruelty-Free Brands with Parent Companies Still Ethical?

As demand increases for cruelty-free products, more and more brands are emerging. Major companies are stepping up to the plate to provide their own versions of cruelty-free products to consumers. 

While this is a step in the right direction, there are concerns with purchasing products from these conglomerates. In many cases, these companies still engage in harmful activities such as animal testing and unethically sourced ingredients. It’s critical for the ethically conscious consumer to know how to find the best options. 

Is Wella palm oil free?

Does Wella use palm oil in their products? Yes, Wella products contain palm oil which means they are not 100% palm oil free.

I love this brand, what can I do?

Try reaching out and respectfully asking the brands you love to reconsider their animal testing policies and selling in the Chinese market until the post and pre-market animal testing laws have changed.

Want more? Check out our current list of cruelty-free brands.

Looking for beauty brands selling vegan products only?

Next article: Is Vidal Sassoon cruelty-free?

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