In 2020, we look at the current animal testing and cruelty-free position of the brand.
Is AVEDA Cruelty-Free?
Are AVEDA products cruelty-free? YES! AVEDA is cruelty-free and PETA certified. AVEDA does not test on animals, and their products are not sold in countries where animal testing is required by law.
Does AVEDA test on animals?
AVEDA does not test their products on animals, and they do not outsource animal testing to third parties for testing on their behalf. There has been no testing on ingredients or finished products throughout the development, manufacturing, or distribution process.
Is AVEDA vegan?
Is AVEDA vegan? No, AVEDA products are not 100% vegan meaning some of their products contain ingredients derived from animals or animal by-products.
While Aveda products are not certified Vegetarian or Vegan, the overwhelming majority of our products contain no animal-derived ingredients. A very small number of products may include ingredients such as beeswax, honey, or whey-based protein.”
AVEDA animal testing policy
Is AVEDA cruelty-free and vegan? The official AVEDA animal testing policy states:
Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are“people-tested.”“
Is AVEDA owned by a parent company?
Who owns AVEDA? AVEDA is owned by Estée Lauder, a parent company that tests on animals.
Is AVEDA sold in China?
Does AVEDA sell in China? No, AVEDA is not sold in mainland China where animal testing is required by law.
A word about animal testing in China: Even though the Chinese laws surrounding routine post-market testing have changed, brands are still subject to non-routine animal testing if a consumer makes a complaint about a product. Pre-market testing laws still apply.
The tweet below by the Humane Society International explains that brands successfully bypassing the Chinese animal testing laws may, unfortunately, still be subject to animal testing in certain circumstances.
Quote from the Humane Society International:
Hi! The headline is misleading, it’s encouraging but not yet a guarantee that no animal testing will ever again happen post-market, and pre-market animal testing for imported cosmetics remains as before.
So what’s changed? China recently released for the first time its post-market testing plan, & it reveals that no animal tests are listed for routine post-market surveillance. However, in the case of non-routine tests, eg: a consumer complaint about a product, unless/until authorities accept modern non-animal eye/skin irritation tests, & invest in local infrastructure to use such tests, animal testing could still be the default.
Pre-market cosmetic animal testing in China for foreign imports and special-use products remains unchanged.”
Is AVEDA palm oil free?
Does AVEDA use palm oil in their products? Yes, AVEDA products contain palm oil which means they are not 100% palm oil free.
AVEDA products – what they sell
AVEDA sells skincare, body care, and hair care products like the AVEDA Shampoo, Hair Colour, Be Curly, Pure Pro, Thickening Tonic, Smooth Infusion, Sampure, Rosemary Mint Shampoo, Dry Shampoo, Makeup, Be Curly Shampoo, and the AVEDA Volumizing Tonic.
Want more? Check out our current list of cruelty-free brands.
Looking for beauty brands selling vegan products only?
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