Current cruelty-free status in 2020
Is As I Am Cruelty-Free?
YES! As I Am is cruelty-free and they offer vegan options. As I Am is PETA certified and do not sell their products in China, nor do they test their products on animals.
What they sell
As I Am sells hair care products marketed towards women of color like shampoo and conditioner, co-wash, leave-in conditioners, hair moisturizer, treatments, and oils.
Are they owned by a parent company?
No, they are not owned by a parent company that test on animals.
Do As I Am test on animals?
No, As I Am do not test their products on animals.
Do they sell in China?
No, As I Am does not sell in China.
Is As I Am vegan?
No, not all of their products are vegan.
Here’s a list of products that are currently Vegan:
Curl Clarity Shampoo
Dry & Itchy Shampoo
Leave In Conditioner
Twist Defining Cream
Coil Defining Jelly
Dry & Itchy Oil Treatment
Want more? Check out our current list of cruelty-free brands.