In 2020 we look at the cruelty-free and animal testing status of the brand.
Is 100% Pure Cruelty-Free?
Is 100% Pure cruelty-free? YES! 100% Pure is cruelty-free. They are accredited with both Leaping Bunny and PETA. 100% Pure does not test on animals, and their products are not sold in China where animal testing is required by law.
Does 100% Pure test on animals?
No, 100% Pure does not test their products on animals, and they do not outsource animal testing to third parties.
Is 100% Pure owned by a parent company?
Who owns 100% Pure? 100% Pure is not owned by a parent company that tests on animals.
Is 100% Pure sold in China?
Does 100% Pure sell in China? No, 100% Pure is not sold in mainland China where animal testing is required by law.
100% Pure animal testing policy
The 100% Pure animal testing policy states “Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free.”
Is 100% Pure vegan?
Are 100% Pure products vegan? No, they are not 100% vegan meaning some of their products contain ingredients derived from animals or animal by-products. They do offer some vegan options.
Is 100% Pure palm oil free?
Does 100% Pure use palm oil in their products? Yes, 100% Pure products contain palm oil which means they are not 100% palm oil free.
100% Pure Products – What they sell
100% Pure sell makeup, skincare, hair and body products, nail polish, brushes like the 100% Pure Essential Oils, 100% Pure Foundation, 100% Pure Aloe Vera Gel, 100% Pure Love, 100% Pure Coffee Bean Eye Cream, 100% Pure Mascara, 100% Pure Shampoo, 100% Pure Argan Oil, 100% Pure Vitamin C Serum, 100% Pure Lipstick, and their signature fruit pigmented makeup range.
100% Pure CRUELTY-FREE STATUS – THIS BRAND HAS CONFIRMED THE FOLLOWING:
- they do not sell their products in mainland China or any other country that requires animal testing by law
- they do not outsource or commission third parties to test on their behalf
- their ingredient suppliers do not test on animals
- they do not test their products on animals at any point
- they do not test their ingredients on animals
This brand is cruelty-free in 2020!
Want more? Check out our current list of cruelty-free brands.