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Cruelty-Free Shampoo: Brands List & Where To Buy 2021 🐰

Cruelty-Free Shampoo: Brands List & Where To Buy 2021 🐰

We show you the best cruelty-free shampoo brands and list where to buy them. Check out our cruelty-free shampoo guide to help you shop ethically.


Cruelty-Free Shampoo

Cruelty-Free Shampoo

Shampoos and conditioners are some of the most commonly used personal care products. These products alone make up a third of the $88 billion spent globally on haircare products. While many people focus on the benefits of their favorite shampoo, it is also important to understand how some of these hair care products negatively impact animals. 

Why Buy Cruelty-Free Shampoo?

Like many products in the self-care industry, companies need to ensure that their products are safe for humans to use. 

Animal testing is the process that various products like household chemicals, cosmetics, and medications are tested on animals to see if there will be any negative effects before allowing them to be sold to the public. The negative impacts on these creatures are astounding. According to PETA (People for the Equal Treatment of Animals), nearly 100 million animals in the United States are killed in labs each year during testing and experimentation. 

By purchasing shampoos and conditioners that have been tested on animals, you are telling these companies that it is ok to continue this practice. 

Is Cruelty-Free Shampoo the Same As Vegan Shampoo?

The terms vegan and cruelty-free are often used interchangeably. It’s important to note that they both mean very different things. 

The term vegan refers to the ingredients of a product. A product that is labeled as vegan will contain no animal products or animal-derived ingredients. There are over 20 animal-derived ingredients that can be commonly found in shampoos and conditioners. 

Cruelty-free refers to the testing process of these products. Cruelty-free products are not tested on animals. It’s important to note that a product can be vegan but not cruelty-free. For example, the shampoo you bought may contain zero animal-derived ingredients but was tested on rabbits in a lab before sale. 

Ingredients With Negative Environmental Impacts

While it is important to look for products that are both vegan and cruelty-free, there is one more thing you should consider when selecting your next bottle of shampoo or conditioner. The source of ingredients can also harm animals worldwide. 

Because of the scale of the haircare industry, many ingredients need to be mass-produced. While plant-based ingredients seem harmless, they can also cause negative environmental impacts. One such ingredient is palm oil. Palm oil is a widely used ingredient in both edible and non-edible products. It is a common ingredient in shampoos and conditioners. 

Palm oil production has destroyed thousands of square miles of habitat in Malaysia and Indonesia. Because of the profitability of this plant, large areas of tropical rainforests have been cut down to increase the cultivation area for palm oil. This deforestation has caused orangutans, pygmy elephants, and Sumatran rhinos to become endangered.

Can You Buy Cruelty-Free Shampoo at Stores Like Walmart, Target, and Other Drugstores?

Cruelty-free shampoos and conditioners used to be considered specialty products that were difficult to find. Today, there are dozens of options that are readily available at regular department stores and drugstore chains. Stores like Walmart and Target have sections of their website dedicated to cruelty-free products. If you are unsure of which products are cruelty-free, a quick online search will help you. 

Types of Tests Performed on Animals to Test Shampoo

Many people probably conjure up an image of bunnies at the spa testing various shampoos and conditioners. Unfortunately, this couldn’t be further from the truth. Two main tests are conducted to check the safety of shampoo and conditioners – skin tests and ingestion.

Skin tests involve rubbing the product on a shaved area of the animal’s body to see if there are any negative effects such as rashes or irritation. In many cases, the product is also applied in or around the eyes as well. 

Shampoos and conditioners are not intended to be ingested, but companies do also conduct testing to understand the effects of accidental ingestion. For ingestion testing, the animals are held down and force-fed increasing quantities of the product. 

List of Cruelty-Free Shampoo Brands

A

100% Pure

A Joy Forever Bath + Body

A Spa for You – Simple Path Botanical Skin Care

A Wild Soap Bar

A.M.Y. Belles Beauty

A2Z Beauty

Abbey Essentials

Active Wow

ACURE

Alba Botanica

ALEVA NATURALS

Allurials

AMALUMY

Amika

Andalou Naturals

Annmarie Skin Care

ANTI NEW YORK

Apply Valley Natural Soap

Aquis

ARCONA

Arctic Fox Hair Color

Ariza Beauty

Aroma Naturals

Athar’a Pure

Au Natural Organics Company

Auromère Ayurvedic Imports

Avalon Organics

AYAM Beauty Care

B

BaeBlu

Baldies

Balefire Apothecary

Bartholomew Sisters

Basic Earth Essentials

BCakes LLC

Beach Baby Bath & Body

Beast

Beauty by Earth

Beauty Without Cruelty

Beautycounter

BeautyGARDE

Beekman 1802

BKIND

Blue Monarch

Body By Bella

Bogavia

Bold Life Beauty™

Botanie Soap

BOYZZ ONLY

Brickell Men’s Products

Bright Earth Foods

Briogeo

Brooklyn Made Natural

Brookstone 

Bubbles & Balms

Buck Naked Soap Company

Burt’s Bees

By Valenti Organics

Byers Boutique

BYRD

C

Cake Face Soaping

Caley Cosmetics

California North

California Pure Naturals

Cane and Bliss

CannaSmack

Captain Blankenship

carera organix

Carpeli Grooming & Personal Care

Castle Baths Anna

CBD Daily

Céla by Celine Tadrissi

Chaé Organics

Chagrin Valley Soap & Salve

Championne

Clay’s Naturals au carre

Clean Kids Naturally

Cleanyst

Clear Light New Mexico

Clubman

Coastal Classic Creations

ColorpHlex

Common Ground®

Comprehensive Cranium Care®

Cosmic Element

Costa Californica

COTE HAIR

Courtney’s Farm Charm Soap Company

Crafted Bath

CremeFRESH Skin and Health Inc.

CULT+KING

D

Dadirri

Daily Dry Shampoo

Daisy Blue Naturals

DAMANCI

DANI Naturals

Daughter of the Land

Deep Steep

deja

Derma E

DevaCurl

Diane Janowski Soap

Dr. Soap

Dr.C Lab

Drunk Elephant

Drybar Products LLC 

E

EarthDye

Earthley Wellness

Earthly Body

Ecology Soap

elaluz

Eleni & Chris

ELON Essentials

Emz Blendz Soap Co.

EO Products

Era Organics

Erbaviva

Essential Wholesale & Labs

Eva-NYC

Evan Alexander Grooming

Exernal Skin Care Activated CharcoalFace Plus Body Wash

Ezolistic

F

FAR Botanicals

Fifth & Skin

Flamingo Estate

Flawless by Gabrielle Union

Forever Living Products

Fox Naturals

Foxbrim Naturals

Fromonda

G

Gabriel Cosmetics

Galiano Island Soapworks

Gardener’s Dream

Gastown Soapworks

Gilchrist & Soames

Giovanni

GKhair

Glop & Glam Hair Products

Go Fabulous Skin

Goddess Garden

Good For You Girls

Good Juju Body & Home

Grace & Stella

Graydon Skincare

Green Girl Basics

Green Goo

Green Tidings

Grounded Sage Skincare

Gryph & IvyRose

Gundry MD

H

Hain Celestial

HASK 

Heleka

HELLEN

Hello Bello

Hempz

Henna Color Lab®

Herban Beautanicals

Herban Goods

Hims

Home Spa Collection

Homemade Betty LLC

Honey Sweetie Acres

HoneyCurlz Hair

Hot Tot

I

IGK LLC

Indigo Bath and Body

Intelligent Nutrients

It’s A 10 Haircare

J

J.R. Watkins

Jade Lilly

JĀSÖN

JE Cosmetics Inc.

Jeffrey James Botanicals

Jivi

JJ Clark Body Co.

JKosmmune

Jubel Naturals

Juice Beauty

Jupiter

Just the Goods

JustBirch 

K

Karla’s Organic Beauty

Kavella

Kilted Suds

Kino Hawaiian Skincare

Kirk’s 

Kitsch

KLARIF

Kmoni Cosmetics LLC

Knotty Boy

Koils by Nature

KREYÓL ESSENCE, LLC.

L

L’EUDINE

La Pharmacie d’invention

Lafes Natural BodyCare

LATHER

Legends Creek Farm

Leonor Greyl

Lines of Elan

Lis Noir Skincare

Little Farmyard

Little Tree Hugger Soap

Little Twig

Liv’Ez Co. 

Live Clean

Living Libations

Liz Earle

Loopha

Lubricity Labs

M

mad penguin skin care

MADE OF

Madison Reed

Makes Scents Natural Spa Line

Mallie Boushaye Essentials

ManDay Grooming Inc.

Marrakesh Hair Care

Marula Beauty

Master Soap Makers 

Matter Outdoors

Max Green Alchemy

Meant

Meow Meow Tweet

Merci Naturel, LLC

Mi-Me Handmade Bath & Body Products

Miles of Moisture

Mineral Fusion

Miracle Oil

MO MI Beauty

Molton Brown

Monat 

Moon’s Harvest

Moor Spa

Morning Blossom Studio

Morrocco Method Int’l

Mountain Sky

N

N Rage

NASSANI Inc.

NASTY ‘Total Athletic Care’

NATPURE Skin Care

Natural Yukon Body Care Co.

Nature’s Brands

Naturopathica

Nealy Naturals

Nettie’s Living Naturally

New Directions Aromatics

NIUCOCO

No Worries

Nokomis Naturals

Nutmeg & Apple Handmade LLC

NYR Organics

O

Oars and Alps

Oh My Garden!

OM Botanical

OMhh Inc.

One Earth Goods

orenda soapworks

Original Sprout

Overland Essentials

P

Pacific Refill Club

Paula’s Choice

Peet Brothers

Plaine Products

Pleni Naturals

Pluff Mud Mercantile

Pollynation Apothecary

POOFY ORGANICS

Profile Cobalt

Project Beauty

Puna Noni Naturals

Punky Color

Puracy

Pure & Gentle Soap

Purple Prairie Botanicals

PUUR Ingrid

Q

Queen Helene

R

Rawness Natural Beauty Products

Reverie

Root Journey

Rudy’s

S

Saavy Naturals

Savon Du Bois Body Boutique

Sayar Care

Scentuals

Sea Calm Skin

SEEN 

Semina

Shemen Amour USA

SHIKAI

Shiva’s Delight

Sítrónu

Skin and Skull

SkinRawBar

So Rad

Soap Cauldron

Soapy Soap Company

SofiesSecret

SoGa Artisan Soaperie

Solluni

Somethin’ Special

Sonoma Soap Company

Spinster Sisters Co.

Sprouts Farmers Market

State Of Menopause

SULA NYC

Supreme Suudz

Surya Brasil

Susan’s Soaps & More

Sweet Earth

T

Tangie

Teadora Heirloom Brazilian Botanicals

TEENOLOGY

Terra Beauty Bars

The Alchemist’s Wife

The Beauty Bar FX

The Body Shop

The Dirty Goat

The Grandpa Soap Company

The Jojoba Company

The Mad Optimist

The Seaweed Bath Co.

The Shameless Skin Co.

The Style Witch

The Unscented Company

Theas Essence

Thinkbaby & Thinksport

Thirteen Thieves

Three Sisters Apothecary

Timeless Organics Skin Care

TO112

Touch Body Works

TRESemmé

True Botanicals

True Grit Grooming Products for Men

Truly Beauty

Truly Lifestyle Brand

TruSelf Organics

Trust Rx

Tubby Todd

TvN Beauty

Tweak’d By Nature

Tychea Skin Care

U

Underwater Audio

UNITED & FREE

unWashed

UPLEAFS

Ursa Major

US Organic

V

V.I.P. Soap Products

Village Common

Voir Haircare

W

Wander Beauty 

Wash with Water

WEN by Chaz Dean

Wildland Organics

William Roam

Woody’s

Y

Yes To Inc. 

Z

Zatik Natural

zion health inc

Zosimos Botanicals

It is our hope that you found the information in this article helpful. If you are looking for vegan shoe brands, we have a list of companies that sell vegan shoes for both men, women, and children.

If you are specifically looking for vegan sneakers, we have a list of vegan sneaker brands to help you shop ethically.