Menu & Search
Cruelty-Free Makeup Brands: List & Where To Buy 2021 🐰

Cruelty-Free Makeup Brands: List & Where To Buy 2021 🐰

We show you the best cruelty-free makeup brands and list where to buy them. Check out our cruelty-free makeup brands guide to help you shop ethically.


Cruelty-Free Makeup Brands

Cruelty-Free Makeup Brands

Makeup products are some of the most commonly used personal care products, and these products alone are worth billions globally. While many people focus on the benefits of their favorite makeup, it is also important to understand how some of these makeup products negatively impact animals. 

Why Buy From Cruelty-Free Makeup Brands?

Like many products in the self-care industry, companies need to ensure that their products are safe for humans to use. 

Animal testing is the process that various products like household chemicals, cosmetics, and medications are tested on animals to see if there will be any negative effects before allowing them to be sold to the public.

The negative impacts on these creatures are astounding. According to PETA (People for the Equal Treatment of Animals), nearly 100 million animals in the United States are killed in labs each year during testing and experimentation. 

By purchasing makeup that has been tested on animals, you are telling these companies that it is ok to continue this practice. 

Is Cruelty-Free Makeup the Same As Vegan Makeup?

The terms vegan and cruelty-free are often used interchangeably. It’s important to note that they both mean very different things. 

The term vegan refers to the ingredients of a product. A product that is labeled as vegan will contain no animal products or animal-derived ingredients. There are over 20 animal-derived ingredients that can be commonly found in makeup. 

Cruelty-free refers to the testing process of these products. Cruelty-free products are not tested on animals. It’s important to note that a product can be vegan but not cruelty-free. For example, the eyeshadow you bought may contain zero animal-derived ingredients but was tested on rabbits in a lab before sale. 

Ingredients With Negative Environmental Impacts

While it is important to look for products that are both vegan and cruelty-free, there is one more thing you should consider when selecting your next makeup product. The source of ingredients can also harm animals worldwide. 

Because of the scale of the haircare industry, many ingredients need to be mass-produced. While plant-based ingredients seem harmless, they can also cause negative environmental impacts. One such ingredient is palm oil. Palm oil is a widely used ingredient in both edible and non-edible products. It is a common ingredient in makeup. 

Palm oil production has destroyed thousands of square miles of habitat in Malaysia and Indonesia. Because of the profitability of this plant, large areas of tropical rainforests have been cut down to increase the cultivation area for palm oil. This deforestation has caused orangutans, pygmy elephants, and Sumatran rhinos to become endangered.

Can You Buy Cruelty-Free Makeup at Stores Like Walmart, Target, and Other Drugstores?

Cruelty-free makeup used to be considered specialty products that were difficult to find. Today, there are dozens of options that are readily available at regular department stores and drugstore chains. Stores like Walmart and Target have sections of their website dedicated to cruelty-free products. If you are unsure of which products are cruelty-free, a quick online search will help you. 

Types of Tests Performed on Animals to Test Makeup

It would be nice to conjure up an image of bunnies at the spa testing various creams and lotions. Unfortunately, this couldn’t be further from the truth. Two main tests are conducted to check the safety of makeup – skin tests and ingestion.

Skin tests involve rubbing the product on a shaved area of the animal’s body to see if there are any negative effects such as rashes or irritation. In many cases, the product is also applied in or around the eyes as well. 

Makeup is not intended to be ingested, but companies do also conduct testing to understand the effects of accidental ingestion. For ingestion testing, the animals are held down and force-fed increasing quantities of the product. 

Popular Cruelty-Free Makeup Brands

We’ve listed below some of the most popular cruelty-free makeup brands on the market.

  • Colourpop Cosmetics
  • Jouer
  • Melt Cosmetics
  • OFRA
  • BH Cosmetics
  • Glossier
  • Covergirl
  • Urban Decay

Popular Cruelty-Free Makeup Products

Some of the most sought after cruelty-free makeup products are:

1. Jouer Long-Wear Lip Crème Matte Liquid Lipstick

Jouer has some of the nicest lip glosses and liquid lipsticks that come in some really beautiful shades.

Jouer Lip Gloss

2. Glossiest Lip Gloss by Glossier

Looking for the glossiest lip gloss around? Glossier has you covered with their Glossiest Lip Gloss, one of their best sellers.

Glossier Lip Gloss

3. Covergirl Lash Blast Volume Mascara, Very Black

Like your mascara blacker than black with maximum volume? Covergirl’s Last Blast Volume mascara could be just what you are looking for.

Covergirl Lash Blast Mascara

4. Urban Decay Naked3 Eyeshadow Palette

One of the most popular products from Urban Decay is their Naked collection range. Naked3 is a best seller and cult favorite.

Urban Decay Naked3  Eyeshadow Palette

Complete List of Cruelty-Free Makeup Brands

Below is a comprehensive list of cruelty-free makeup brands from A-Z. You can browse by either scrolling or doing a search by hitting “command” then the “F” button.

Cruelty-Free Makeup Brands From A-Z:

#


&Sunny
100% Pure
3 Graces Beauty


A


A2Z Beauty
Adesse New York®
Aether Beauty
Affordable Mineral Makeup
Afterglow Cosmetics
ALAÏK
Alima Pure
Alleyoop
Alluring Faces Cosmetics
Amâz
Ana Carttori New York
Antonym Cosmetics
Arch Addicts
Arches & Halos
Ardell Beauty
Ariza Beauty
Aromi
Au Naturale Cosmetics


B


BAABS Beauty
BaeBlu
Baiser Beauty
Bang Beauty
Basic Beauty
BEAUTENOTIONS
Beauty Society
Beauty Without Cruelty
Beautycounter
BeautyGARDE
beets and blush
Bella Mari
Bellapierre Cosmetics
Belle Beauty
BH Cosmetics
Bili Beauty
bkr
Black Moon Cosmetics
Blissful Organix
Bloomiss
Bodacious 10 Cosmetics
Bold Life Beauty™
Bossy Cosmetics Inc.
Boutique by Hermosa
Brooklyn and Bailey
browluxe®
browtopia®️
BRUNE Cosmetics
By Valenti Organics


C


CADŌ
Caley Cosmetics
Carlucce Inc.
Carmindy Beauty
Carolina Cosmetics
Charlotte Cook Cosmetics
Cirque Colors
City Beauty
Claropsyche
CLEAN BEAUTY by joy
Coastal Classic Creations
ColorNoir
Coloured Raine
Concrete Minerals
Core Cosmetic
CourtLynn Cosmetics
CoverGirl
Crazy Cat Lady ™
Crazy Rumors
CRUNCHI
Cupid and Psyche Beauty


D


Dab Herb Makeup and Skincare
Daisy Blue Naturals
Dawes Custom Cosmetics
Deck of Scarlet
deja
Derma E
DermaQuest
Dioné Cosmetics
Dirty Little Secret Cosmetics
dome BEAUTY
Dora Jean Cosmetics
Dose of Colors
Dr.C Lab
Dragon’s Blood Beauty


E


Earth’s Beauty
EarthDye
Earthly Body
Eco Lips
elaluz
Elate Cosmetics
elea blake
Elevate CBD Cosmetics
Elevé Cosmetics
Elixery
ella+mila
Embellished Unlimited
ESTATE Cosmetics
evanhealy
EVER
EVXO
Ezolistic


F


F.A.R.A.H BRUSHES
FACE atelier
Fifth & Skin
FíOR Mineral Cosmetics
Fitglow Beauty
Five Petals
Flickable
FLOetic Beauty
Flora & Fauna
Flora 1761
Floss Beauty
Flyte.70
Forever Living Products
Freck Beauty
Fresame Cosmetics
Frilliance
Frostaholics


G


Gabriel Cosmetics
Gainer Beauty LLC
Gállány
Giordano Colors
GIRLPALOOZA
GLASS GLOSS Lip Beauty
Glitter Realm Cosmetics
Glossier
Golden Delush
Gray Lane Beauty
Gressa Skin LLC
Grounded Sage Skincare


H


HAN Skincare Cosmetics
Harvest Moon Cosmetics
Her Mannerisms
Herban Goods
Herbivore Botanicals
heroine.nyc
Hey Honey
Honeybee Gardens
House of Lashes
Hush + Dotti
Hynt Beauty


I


I’M FABULOUS COSMETICS
ILIA
Immaculate Minerals
inkbox
Iredale Cosmetics, Inc.


J


J.Cat Beauty
Jade Lilly
Jamie Makeup
Jar Bar Makeup
Jazmine Beauty
JE Cosmetics Inc.
Jeffree Star Cosmetics
Johnny Concert
Jordana Cosmetics
Jouer Cosmetics
Juice Beauty
July St. Claire Cosmetics


K


Karmela Cosmetics
Kawaii Girl Cosmetics
Keep Me Safe
Kelly Teegarden Organics
Kett Cosmetics
kiki
Kind Jo Natural & Organic Cosmetics
KINX
Kitten
Kokie Cosmetics, Inc.
Kopari Beauty
Kosas Cosmetics
Kreations By Kay
Kush Queen


L


La Pharmacie d’invention
Lady Burgundy
LARITZY Cosmetics
Lash Star Beauty
LASHES IN A BOX
Lauren Brooke Cosmetiques
LDLU
Le Beauty
Lemonhead.LA, LLC
lilah b.
Lilly.B
Lime Crime
LimeLife by Alcone
Lip Republic
Lis Noir Skincare
Live Tinted
LOVE YOU FIRST
LOVINAH SKINCARE
Lucky Chick
Luna By Luna Cosmetics
LUXEMMA
LXMI
LYDA BEAUTY
LYS Beauty


M


Mad Hippie
Madame Gabriela
Madelyn Ashley Cosmetics
Maelle
MAHALO Skin Care
MAHUI Lashes
Makeover Essentials
Makeup Artist’s Choice
ManiMe
MATTIAS
Maya Chia
Melanie Mills Hollywood
Melt Cosmetics
Meow Minerals
MERIT
MILANI
Milk Makeup
Mimi A La Mode Hollywood
Mineral Fusion
Mineral Options
Mineral Silk
Minifix Makeup
Minori
Miracles & More
MO MI Beauty
MOB Beauty
Monave
mooi lab
Morbid Curiosity Cosmetics
Morning Blossom Studio
MotherEarth Inc.
Mrs 82
MS GLAMOUR
muskaan – smile with heart
Mystic Winter Co


N


Naked Cosmetics
Natural Yukon Body Care Co.
Nature’s Brands
Nealy Naturals
New Directions Aromatics
newuhealthandbody
NipLips™
No Worries
NYR Organics


O


OFRA Cosmetics
Ogee
OH TIFF! Professional Lacquer
Ojima Nails
OM Botanical
Omiana
Orce Cosmetics
Osmosis Beauty


P


Painted By Wendy Cosmetics
Pamada Cosmetics
Papillon
Paradox
Perennial Soaps
Personify Beauty
Plain Jane Beauty
Plénitude
POOFY ORGANICS
Posh Lash Professional Inc
Pretty Natural Girl Cosmetics
Pure Anada Cosmetics
Pure Aura
Pure Ziva
PYT Beauty


Q


QMBeautique


R


Radiance Reign Cosmetics
Raw ByRoque
RCMA
RealHer
Red Apple Lipstick
Red Queen Cosmetics
Rituel de Fille
River Organics
Rock Candy Beauty
ROEN BEAUTY
Rosemira


S


SAINT Cosmetics
Sally B’s Skin Yummies
Seis Cosmetics
Seraphine Botanicals
Shared Planet
Shelton Beauty
Shine Cosmetics
Skin Ambition
Skingasm
SkinRawBar
Smith & Cult
Social Paint LLC
Sola Look Cosmetics
Spela Cosmetics
Spica Organics
Steve Laurant
STUDIOMAKEUP
Style House Cosmetics
Suntegrity Skincare
Supergoop!
Surya Brasil
Sweet Earth
Sweet Minerals


T


Tami B. Custom Makeup
The Beauty Bar FX
The Body Shop
The Dirty Goat
The Fruit Bon Bon
The Makeup Lab
Thrive Causemetics
TiliaLime
Tin Feather Cosmetics
TOK Beauty
Tropic Skincare
True + Luscious
Truelle Cosmetics
TvN Beauty
Tychea Skin Care


U

Urban Decay

Urban Minerals
URGO Beauty


V


Vapour Organic Beauty
Vault Cosmetics Official
Vegaani Skyn
Veil Cosmetics
Viola Rouge
Violet Kids, LLC
Voodoo Makeup
VREA Cosmetics


W


W3LL PEOPLE
Wander Beauty
Warm Earth Cosmetics
Willing Beauty
Wonderblush
wondergloss
WUNDER2
WUNDERBROW
WUNDERLIFT


X


X Artistry
XFX AQUA
XFX HYBRID
XFX PIGMENT


Z


Zhanelica LLC
Zosimos Botanicals
Zuzu Luxe