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Cruelty-Free Hair Dye Brands: List & Where To Buy 2021 🐰

Cruelty-Free Hair Dye Brands: List & Where To Buy 2021 🐰

We show you the best cruelty-free hair dye brands and list where to buy them. Check out our cruelty-free hair dye brands guide to help you shop ethically.

Cruelty-Free Hair Dye Brands

Cruelty-Free Hair Dye

Hair dye products are some of the most commonly used personal care products, and these products alone are worth billions globally. While many people focus on the benefits of their favorite hair dye, it is also important to understand how some of these hair dye products negatively impact animals. 

Why Buy From Cruelty-Free Hair Dye Brands?

Like many products in the self-care industry, companies need to ensure that their products are safe for humans to use. 

Animal testing is the process that various products like household chemicals, cosmetics, and medications are tested on animals to see if there will be any negative effects before allowing them to be sold to the public.

The negative impacts on these creatures are astounding. According to PETA (People for the Equal Treatment of Animals), nearly 100 million animals in the United States are killed in labs each year during testing and experimentation. 

By purchasing hair dye that has been tested on animals, you are telling these companies that it is ok to continue this practice. 

Is Cruelty-Free Hair Dye the Same As Vegan Hair Dye?

The terms vegan and cruelty-free are often used interchangeably. It’s important to note that they both mean very different things. 

The term vegan refers to the ingredients of a product. A product that is labeled as vegan will contain no animal products or animal-derived ingredients. There are over 20 animal-derived ingredients that can be commonly found in personal care products. 

Cruelty-free refers to the testing process of these products. Cruelty-free products are not tested on animals. It’s important to note that a product can be vegan but not cruelty-free. For example, the eyeshadow you bought may contain zero animal-derived ingredients but was tested on rabbits in a lab before sale. 

Ingredients With Negative Environmental Impacts

While it is important to look for products that are both vegan and cruelty-free, there is one more thing you should consider when selecting your next hair color product. The source of ingredients can also harm animals worldwide. 

Because of the scale of the haircare industry, many ingredients need to be mass-produced. While plant-based ingredients seem harmless, they can also cause negative environmental impacts. One such ingredient is palm oil. Palm oil is a widely used ingredient in both edible and non-edible products. It is a common ingredient in personal care products. 

Palm oil production has destroyed thousands of square miles of habitat in Malaysia and Indonesia. Because of the profitability of this plant, large areas of tropical rainforests have been cut down to increase the cultivation area for palm oil. This deforestation has caused orangutans, pygmy elephants, and Sumatran rhinos to become endangered.

Can You Buy Cruelty-Free Hair Dye at Stores Like Walmart, Target, and Other Drugstores?

Cruelty-free hair dye used to be considered specialty products that were difficult to find. Today, there are dozens of options that are readily available at regular department stores and drugstore chains. Stores like Walmart and Target have sections of their website dedicated to cruelty-free products. If you are unsure of which products are cruelty-free, a quick online search will help you. 

Types of Tests Performed on Animals to Test Hair Dye

It would be nice to conjure up an image of bunnies at the spa testing various creams and lotions. Unfortunately, this couldn’t be further from the truth. Two main tests are conducted to check the safety of personal care products – skin tests and ingestion.

Skin tests involve rubbing the product on a shaved area of the animal’s body to see if there are any negative effects such as rashes or irritation. In many cases, the product is also applied in or around the eyes as well. 

Makeup is not intended to be ingested, but companies do also conduct testing to understand the effects of accidental ingestion. For ingestion testing, the animals are held down and force-fed increasing quantities of the product. 

Popular Cruelty-Free Hair Dye Brands

We’ve listed below some of the most popular cruelty-free hair dye brands on the market.

  • Arctic Fox
  • dpHUE
  • eSalon

Popular Cruelty-Free Hair Dye Products

Some of the most sought after cruelty-free hair dye products are:

1. Arctic Fox Hair Color

Arctic Fox is one of the more popular colorful hair dye brands on the market.

Arctic Fox Hair Color

2. dpHUE Cruelty-Free Hair Dye

dpHUE specializes in products that boost and improve shine and color.

dpHUE Hair Color

3. eSalon Cruelty-Free Hair Dye

eSalon is a unique brands that allows you to create custom hair dye colors just for you.

eSalon Hair Color

Complete List of Cruelty-Free Hair Dye Brands

Below is a comprehensive list of cruelty-free hair dye brands from A-Z. You can browse by either scrolling or doing a search by hitting “command” then the “F” button.

Cruelty-Free Hair Dye Brands From A-Z:


Arctic Fox Hair Color – Vegan!


Bold Life Beauty™


Caley Cosmetics

Chaé Organics











Henna Color Lab®

Herban Goods


Jiva Organics


Light Mountain

Lime Crime

Lis Noir Skincare



Madison Reed

Morrocco Method Int’l


N Rage

Nature’s Brands



Punky Color


Root Journey


Surya Brasil


Water Works